The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering.   The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalized.  That being said; although brands...

A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check out our article on different types of data: A simple guide to data types...