Delivering an experience unique to each customer is something only a handful of companies can achieve. It requires much effort, and the rules to build better consumer experiences aren’t going hand in hand. Companies frequently employ third-party data providers and collaborate with other companies. Also,...
A great way to get to know your customers better is by getting them to answer questions about themselves. We call this self-identified data, also referred to as declared data. (Check out our article on different data types: A simple guide to data types for...
This guide will explain how to adopt a declared data strategy through engaging, interactive content such as quizzes, tests, or polls for successful consumer data collection marketing campaigns.In our previous post, we explained why leveraging self-identified (declared) data in addition to behavioural or transactional is...
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