Is it possible to bring the in-store experience to online with no code product quiz and product finders? Online or physical, consumers will always try to find the perfect product for their choice when shopping. When you enter a physical store, with the help of the...
In their simplest definition, 3rd party cookies are small pieces of data sent by the web server and stored on the user's computer. Companies have used them for many years to monitor consumers' online behaviour. Cookies help brands identify their customers, target advertisements and campaign creation. However,...
Consumers' desires, motivations and preferences directly influence a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalised. Although brands spend over $60B on marketing technology, 63% of marketers...
A great way to get to know your customers better is by getting them to answer questions about themselves. We call this self-identified data, also referred to as declared data. (Check out our article on different data types: A simple guide to data types for...
We believe excellent customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your customer experience knowledge and compete with fellow experts. To sweeten the deal, we'll be rewarding the top...
Engage with and Learn From Your Customers: Self Identification of Customer Segments with Zero Party Data Brand-Loyal customers convert and spend more likely. Customer loyalty strategy has become a key factor for growth in today's businesses. Poltio's audience engagement platform is an extremely useful tool...
Our simple guide will explain the 5 steps of creating detailed segments of your email list on MailChimp by matching users with a unique user ID and collecting declared data using Poltio's audience engagement platform. Email marketing strategies to significantly improve results. The competition for capturing...
This case study will provide insights into a real-life customer engagement example of an event venue’s success with adopting a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an...
Data is one of the most valuable assets a company has. We covered different data types for marketing in our previous post. Although behavioural data is a great source, using behavioural data alone for personalisation is far from enough. This post will explain why leveraging...
In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started...
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