Cookies, in its simplest definition, small pieces of data sent by the web server and stored on the user's computer, have been used by companies for many years to monitor the online behavior of consumers. Thanks to cookies that help brands identify their customers, targeted advertisements...

The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering.   The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalized.  That being said; although brands...

A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check out our article on different types of data: A simple guide to data types...

In our view, great customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your knowledge on Customer Experience and compete with fellow experts. To sweeten the deal, we'll be rewarding...