customer dna How to Build Customer DNA with Self-Identified Data The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better
poltio Why should customers bother answering your questions? A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check
