Best Practices for ROI

Get ready for back-to-school implementing recommendation strategies now! To ensure the success of your carefully crafted campaigns, there’s preparatory work to be done. Poltio’s Back-to-School Marketing ROI Boosting Checklist is a full guide that provides tips on how to guide customers online, product discovery and customer journey!

Let’s get started.

Marketing Tips for Back-To-School Campaign

Identify your target audience:

Understand the demographics, preferences, and pain points of your target audience. This will help you create a quiz that resonates with their specific needs and interests.

Create an engaging quiz: 

Develop a quiz that is interactive, fun, and easy to complete. Use appealing visuals, clear instructions, and concise questions that prompt users to provide relevant information. Make sure the quiz aligns with the back-to-school theme and showcases the benefits of your guided selling solutions.

Provide personalized recommendations: 

Tailor the quiz results to provide personalized recommendations based on the user’s responses. Highlight how your Product Quiz can address their specific requirements, whether it’s finding the right school supplies, organizing study materials, or optimizing time management.

Offer incentives: 

Encourage participation by offering incentives such as discounts, freebies, or exclusive offers to those who complete the product quiz. This can help boost engagement and drive conversions.

Leverage social media: 

Promote your back-to-school product quiz campaign on social media platforms to reach a wider audience. Create eye-catching graphics, share teasers, and encourage followers to participate and share the quiz with their friends. Consider using relevant hashtags and collaborating with influencers or bloggers to amplify your campaign’s reach.

Optimize landing pages: 

Design dedicated landing pages that focus on your back-to-school campaign. Clearly communicate the quiz’s purpose, benefits, and call-to-action. Use persuasive copy, compelling visuals, and an intuitive layout to encourage users to take the quiz and explore your guided selling solutions further.

Email marketing: 

Utilize email marketing to reach out to your existing customer base and potential leads. Send personalized emails that highlight the back-to-school product quiz and the value it offers. Include a strong call-to-action and links to the quiz landing page.

Capture zero-party data, segment users & follow up: 

After users complete the quiz, use their responses to create personas specialized for a back-to-school campaign with zero-party data. This zero-party data can be extremely valuable in developing highly targeted marketing campaigns and content strategies that will resonate with your audience. Once you have created these personas, it’s important to follow up with personalized marketing campaigns and targeted content that aligns with their unique characteristics. This will help you build deeper relationships with your audience and drive greater engagement with your brand over time.

You can create Back To School Personas and learn their motivations, hobbies, goals, gender, age, location, etc. Check this article to learn how to create deep personas 

Monitor and analyze performance: 

Continuously track the performance of your campaign using analytics tools. Monitor metrics such as quiz completion rates, conversion rates, and engagement levels. Analyze the data to gain insights into what’s working well and areas that need improvement. Use this information to optimize your campaign and make data-driven decisions.


Implement retargeting strategies to reconnect with users who have interacted with your quiz but haven’t converted. Show them relevant ads or offers to encourage them to revisit your website and complete their purchase.

Remember, the key is to make the quiz experience enjoyable, provide valuable recommendations, and guide users toward your guided selling solutions


One of the key benefits of e-commerce guided selling solutions is that it allows online retailers to provide a personalized shopping experience for their customers. By asking targeted questions and gathering information about the customer’s preferences, retailers can tailor their product recommendations and ensure that they are offering the most relevant products.

One example of an e-commerce guided selling solution is the product finder. Product finders typically consist of a series of questions that help the customer to narrow down their options and find the best product for their needs.

In conclusion, e-commerce guided selling is a powerful sales strategy that offers several benefits to online retailers. By providing customers with a personalized back-to-school shopping experience and simplifying the purchasing process, you can increase engagement, reduce cart abandonment rates, and improve conversion rates. As e-commerce continues to grow and evolve, guided selling tools are likely to become an increasingly important part of the e-commerce landscape.

E-mail us at info@poltio.com or log in try it for free to join the data revolution!


AI-Infused Embedded Product Quizzes
AI-Infused Embedded Product Quizzes