In this era of rapid digital transformation, consumer behavior in the retail industry has significantly shifted. The rise of e-commerce has revolutionized shopping by providing unprecedented convenience and accessibility. However, despite the benefits, many consumers still value the in-store experience and the ability to physically...

E-commerce guided selling is a sales strategy that involves guiding customers through a product selection process using automated tools and technology. This approach offers several advantages such as increased customer engagement, reduced shopping basket abandonment rates and improved conversion rates. Thus, it is becoming increasingly...

Recommendation Quiz as a Data Source A recommendation quiz is a high-quality source for collecting customer data. There's a strong, mutually beneficial value exchange (time vs. personalized recommendation): Customers voluntarily share detailed information about themselves with the brand in order to get a better product recommendation. Quality...

Understanding Conversion Rate and Its Significance for Your Marketing Efforts Increasing conversion rate is vital in marketing as it measures the effectiveness of a campaign or website in converting visitors into customers or leads. For example, if 1,000 people visit a website and 50 of them...

Embedded product quizzes offer numerous benefits for businesses and consumers alike. By embedding quizzes on product pages, businesses can engage customers, increase interaction, and gather valuable insights about their preferences and needs. Quizzes enable personalized recommendations, aiding customers in making informed purchase decisions. Additionally, quizzes...