In this era of rapid digital transformation, consumer behavior in the retail industry has significantly shifted. The rise of e-commerce has revolutionized shopping by providing unprecedented convenience and accessibility. However, despite the benefits, many consumers still value the in-store experience and the ability to physically...
E-commerce guided selling is a sales strategy that involves guiding customers through a product selection process using automated tools and technology. This approach offers several advantages such as increased customer engagement, reduced shopping basket abandonment rates and improved conversion rates. Thus, it is becoming increasingly...
In today's digital age, marketing quizzes have become powerful tools for engaging and interacting with your audience. They offer a fun and interactive way to gather valuable insights, drive customer engagement, and enhance your overall marketing strategy. This blog post explores how to create killer...
Recommendation Quiz as a Data Source A recommendation quiz is a high-quality source for collecting customer data. There's a strong, mutually beneficial value exchange (time vs. personalized recommendation): Customers voluntarily share detailed information about themselves with the brand in order to get a better product recommendation. Quality...
E-commerce personalization plays a crucial role in getting to know your customers better and providing them with the best possible experience. Personalization can help you understand your customers' preferences and details, such as their shopping habits, purchase history, and demographics. By gathering these insights, you...
Understanding Conversion Rate and Its Significance for Your Marketing Efforts Increasing conversion rate is vital in marketing as it measures the effectiveness of a campaign or website in converting visitors into customers or leads. For example, if 1,000 people visit a website and 50 of them...
Embedded product quizzes offer numerous benefits for businesses and consumers alike. By embedding quizzes on product pages, businesses can engage customers, increase interaction, and gather valuable insights about their preferences and needs. Quizzes enable personalized recommendations, aiding customers in making informed purchase decisions. Additionally, quizzes...
How Can You Elevate Your Customer Journey: Guided Selling Solutions “Beauty and cosmetics products have always been one of the most popular e-commerce niches. It has been around for many decades, and throughout the years it has seen tremendous growth in terms of innovations, technologies, and...
How Can You Elevate Your Customer Journey: Guided Selling Consumer Electronics & White Goods products have a longer life time. Due to the nature of the category, most of the consumers make longer research about the details or the technical specifications to understand and buy the...
This is Poltio! Where we help the world’s top brands access, engage and learn from their users with self-identified data through interactive tools. I can hear you asking yourself how we do this? Consumer Decision Making Process: Gather Real Time Self-Identified Zero Party Data Poltio’s built-in no-code interactive tools...
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