Customer Engagement Solutions: eBay Study Case

Data Collection Solutions

Brands that want to activate their followers on social media use many strategies. One of the best ways to do this is to create content strategies to engage the target audience. This blog looks at an eBay customer engagement content strategy which allows users to take an active role.

Brands that create an interactive content strategy both activate their target audience and capture unique insights with the answers given to the users’ questions participating in the content.

Customer Engagement Solutions: Test & Quizzes

Ebay has set up a test on decorating your home according to your favourite TV series, specifically for the decoration category. In line with the answers they gave, users encountered the most suitable decoration products for them on the results screen. Users experienced content in which they can take an active role instead of using a simple home decoration sales communication.

Check out the example!

First-party data, which cannot be provided by any data provider, is collected by asking direct questions, such as whether you have a garden or balcony, to the users who participated in the test. It aims to increase sales rates by personalising the marketing communication it will make to the brand’s target audience.

Using interactive content with high organic participation, brands can segment their users with unique communication. It also improves the user experience because the product offered to them is a personalised recommendation. This eBay customer engagement content strategy is the perfect example of this.

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