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How to create buyer personas?
Expert tips: Define customer personas with trust
Interactive Customer Lifecycle Journey
Brand-customer trust is one of the most important criteria in defining consumer satisfaction and brand perception. It represents the most fundamental factor in purchasing something. This blog explores how to create buyer personas and define your customers persona with trust.
In today’s digital world, the image of the brand is critical to success, especially for e-commerce companies.
Impact of Brand Image on Customer Lifecycle?
Brand image is a phenomenon that significantly affects consumers’ thoughts, impressions, ideas and feelings about a brand and as a result, sales.
In other words, it is how consumers perceive and interpret the brand’s identity, which also depends on personal experience. It can have a positive or negative impact depending on the experience of the consumers.
Therefore, at this point, the service they receive is critical. Working to increase customer satisfaction will provide a better brand image and higher customer lifetime value.
One should never forget the important difference between brand image and identity:
- Brand identity is the study of how the brand is seen by others.
- Brand image, on the other hand, is how consumers see the brand, as stated above.
Understanding the Customer
Just as people experience other perspectives through empathy, brands need this. Knowing how the experience is realised, especially by going to the customer side, offers a versatile view for marketers instead of focusing on how to market the product on their side.
For successful marketing strategies, the brand journey of the customers should be understood correctly. The first step in the customer journey begins with identifying and researching the customer’s needs.
All the steps taken to create happy customers must meet their needs and visualise how they can act.
Learning how to create buyer personas is key. Creating a buyer persona (Customer Character) variant and drawing a customer map to define the steps it will take are among the leading methods for the journey.
Creating a Customer Map
Customer mapping is an important method used to improve the user experience, while at the same time, it charts the interaction of consumers with the brand’s products and services.
The most crucial step that brands should take is to help the brand understand its customers by visualising and experiencing questions such as “what would I do if I were my customer? What would I like the products to be like? Would I buy their services?”. This approach can enable brands to identify with customers by constantly questioning and brainstorming.
Customer maps
- Customer maps are great for changing customer attitudes throughout the customer lifecycle and for the brand to experience the marketing steps, emphasising where it went wrong and following the right strategy.
- It charts the brand route of the user experience in the customer journey and presents the problems that the consumer may encounter with personalised experiences.
Focus on the Customer Journey
Focusing on the customer journey provides clues as to how the brand can be experienced through the eyes of the customer.
In these processes, the customer life cycle, the emotional brand journey, the brand channels used, the ways of interaction and the points where the brand touches the customer are analysed in detail.
At this point, healthy data can be obtained using data such as customer satisfaction measurements, analytics and surveys.
As a result of these points, asking the right question through the right channels at the right moment is critical. Because the results of the analyses that you do not make correctly within the customer, brand, and service triangle can result in negative results.
At this point, Poltio can provide you with professional support at every stage. In short, everything you need for your brand image and customer loyalty has been brought together for you at Poltio. For more informative blogs and case studies, please click here to discover more!
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