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Product Quiz Software For Special Day Campaigns
Increase conversion rates
Special days have always been a race for differentiation brands. All brands aim to increase their sales targets by offering discounts to their users with unique offers to stand out from their competitors. However, few brands can achieve this because users do not find ordinary communications or simple campaign discounts engaging on special days. This is when Poltio’s product quiz software can help increase interaction and drive sales.
Product Quiz
Brands that keep up with this change in the developing communication and marketing world will continue to stay alive and will be rewarded by their users. One of the simplest ways to differentiate communications made on special days is to prepare a highly interactive test or product quiz content that will mobilise users. Brands that prefer interactive gift finder setups with a high interaction rate instead of ordinary communication on special days offer different communication to their users than their competitors. The conversion rate of users participating in the prepared test to sales is higher than a standard advertisement or discount setup. The eBay blog was used as a direct sales tool by answering the questions asked by participating in the gift finder content. Segmenting the user audience with the gift finder special for undecided people.
Unique insights are captured by segmenting the target audience with questions to recognise the users asked in the quiz content. The products recommended to the users who answer the questions perform better than the standard sales process. Users who voluntarily participate in the content know they will be offered a product at the end of the product quiz. Therefore, they can answer all questions transparently and find the most suitable product.
With the gift finder designed for Decathlon on Valentine’s Day, users were segmented by learning about their relationship and their spouses’ interest in sports. These users then answered the questions correctly and transparently to find the most suitable product they were looking for.
Contact us to see more examples of special day setups created with the Poltio product finder software infrastructure and special day setups. These are specifically designed to increase conversions on special days by enchasing customer journey and making personalized offers.
E-mail us at info@poltio.com or login try it for free to join the data revolution!
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