declared data - Poltio Blog

Data Strategy in a Future Without 3rd Party Cookies

Cookies, in its simplest definition, small pieces of data sent by the web server and stored on the user's computer, have been used by companies for many years to monitor

customer dna

How to Build Customer DNA with Self-Identified Data

The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better

poltio

Why should customers bother answering your questions?

A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check

customer experience

The CX Challenge (QUIZ)

In our view, great customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your

segmentation

Create detailed segments of your email list with self-identified data: 5 easy steps

Our simple guide will explain the 5 steps of creating detailed segments of your email list on MailChimp by matching users with a unique user ID and collecting declared data using Poltio's audience engagement platform.

interactive content

10 tips for creating engaging interactive content to gather self-identified data

This guide will explain how to adopt a declared data strategy through engaging interactive content such as quizzes, tests, or polls for successful data-driven marketing campaigns.

case study

Case study - A new approach for venues: Creating engaged communities

This case study will provide insights to a real-life example of an event venue’s success with the adoption of a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an engaged community.

declared data

Time to use self-identified data for an intact data strategy

Data is one of the most valuable assets a company has. Although behavioral data is a great source, using behavioral data alone for personalization is far from enough. This post will explain why leveraging declared data in addition to behavioral or transactional can help your business like no other.

data types

A simple guide to data types for marketing: All you need to know

In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started.