Engage with and Learn From Your Customers: Self Identification of Customer Segments with Zero Party Data

Brand-Loyal customers convert and spend more likely. Customer loyalty strategy has become a key factor for growth in today’s businesses. Poltio’s audience engagement platform is an extremely useful tool for companies with loyalty management. This article will cover 4 key tips and software adaptations to take your customer relationship to next level.

According to Fundera, loyalty program members spend between 12-18% more per year than non-loyalty program members. On top of that, acquiring a new customer is 5 times as expensive as retaining an existing customer.

A customer loyalty program is a marketing approach that recognises and rewards customers who purchase or engage with a brand on a recurring basis. Beyond offering discounts, companies implementing customer loyalty strategies will utilise data for personalised offers.  Poltio enables you to improve overall customer relationship, create a truly personalised experience. Poltio provides a platform that lets you fully engage with your audience through entertaining tests or quizzes. This allows you to capture their motivations, interests and preferences at scale.

The great thing about declared data is that it comes directly from consumers, rendering it the most accurate and relevant information you can have. As a result, you can gather GDPR and CCPA-compliant declared data and understand them on a deeper level with every interaction. To learn more about the value of this data, read our post by clicking here.

Benefits of adopting a customer engagement and declared data strategy:

1. Engagement Drive
2. Segmentation and Data
3. Lead Generation
4. Insight Creation

CUSTOMER LOYALTY STRATEGY:

DRIVE Engagement 

As a loyalty marketer, you probably have an active communication channel with your customers. Adopting an ongoing interactive communication strategy can turn your user base into an engaged community.
Interactive content is the best way to converse with your audience because it brings in the persuasive power of in-person interaction. Users like to interact with content that is easy to engage with and mutually beneficial. This content gets a much higher response and completion rate than traditional surveys. So, it is a perfect match for rewards programs and promotional marketing efforts.
You can put your users in the centre of the conversation by regularly creating and sharing interactive content while collecting data. Create a new communication channel to strengthen your relationship with users and increase the time they spend with your brand.

Segment and CAPTURE ZERO PARTY Data

If your company has a loyalty program, you already have user profiles based on collected data. This information is usually based on behavioural and transactional data, which is valuable but limited.
Using content created through Poltio, you can engage existing or potential users. At the same time, the information shared voluntarily by the user can be used to expand on a specific user profile or to create digital segments for targeting. Matching user responses with unique user IDs allows you to create custom segments and user personas with zero party data.



In addition to enriching user profiles in your database, you can create anonymised digital segments. You can target in external channels, such as social media or paid advertising tools. Pixel codes can be set to be fired in real-time after users vote on defined answer options. You can also build a universal pixel code using our built-in custom parameters. This feature can be used to make integrations with DMPs and/or social media accounts.

Lead Generation

Interactive content is a great way to attract new users or incentives existing ones. As customers interact with the content you build, you get to know them better with each answer. You can then make custom offers based on user personas.
Here is an example of a quiz with an input form at the end, an effective way to build opt-in lists of potential customers in specific areas of interest.

Our algorithmic test module can allow you to create user personas in real time and show specific results based on input sets. Customers will likely check out personalised recommendations from an interactive flow they have committed to.

You can also integrate webhooks into your internal applications to trigger any event based on user action. Webhooks and our other features are customisable and can be integrated for different purposes.
For instance, you can set goals to give loyalty points to users when they complete a test, trigger an email when they provide a particular answer to a quiz, or just feed the data to your CRM, raising a flag for your sales representative to contact a specific customer.

Insight Creation

Involving your customers in a fun, content-driven experience lets you gather first-party data that you can use to drive fast, unbiased insights or make a detailed analysis.



Content created over Poltio comes with built-in dashboards, which can be used to track real-time results on your content in terms of performance, user behaviour, and preferences.

Poltio

In addition to generic tables, you can analyse trends with our Sankey diagrams. Reports can be exported in various formats for external analysis. As you can match user responses with unique user IDs, you can also track back and combine the existing transactional or behavioural data you have on your customers.

Poltio Dashboard

Poltio & Loyalty

Poltio can effectively improve your loyalty program by letting you better understand and extend the value of your customer segments. Build stronger relationships with your customers by creating highly engaging interactive content. This can then be embedded in and across the brand’s digital channels.
The inference based solely on what someone has purchased or their interactions with a promotion is a strong indicator of future customer behaviour, but it is not enough. Adding declared customer data to the mix provides you with definite rather than assumed answers. You can ask and learn about anything and receive the most relevant and accurate insights. Implement customer loyalty strategies with Poltio today!

results:

Poltio: Higher CTR & CR

Poltio provides a platform for first-party self-identified data collection through engaging interactive content. To learn more about how it works, visit Poltio.
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Check our article about “GUIDED SELLING FOR CONSUMER ELECTRONICS & WHITE GOODS ONLINE SHOPPING”: https://blog.poltio.com/advise-your-customers-online-as-theyre-instore-guided-selling-for-consumer-electronics-white-goods-online-shopping/

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