product finder Is It Possible to Bring the In-Store Experience to Online with E-commerce Product Finders? Pandemic has forever changed how people shop and dramatically sped up the shift to online. Most barriers are broken. In total, 75% of US consumers have tried a new shopping
self identified data Data Strategy in a Future Without 3rd Party Cookies Cookies, in its simplest definition, small pieces of data sent by the web server and stored on the user's computer, have been used by companies for many years to monitor
customer dna How to Build Customer DNA with Self-Identified Data The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better
poltio Why should customers bother answering your questions? A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check
