CRM Marketing: How to Enrich & Expand your CRM Database with First-Party Data

Delivering an experience unique to each customer is something only a handful of companies can achieve. It requires much effort, and the rules to build better consumer experiences aren’t going hand in hand. Companies frequently employ third-party data providers and collaborate with other companies. Also, spending their budget on customer data to develop tailored marketing campaigns. While these tactics are effective in customer acquisition, there are different answers to keeping existing customers. So, what must companies do to enrich their strategies? The answer lies in a well-built CRM marketing strategy that feeds off first-party data. And lucky for you, this article will teach you everything you need to know about CRM marketing.

What kind of a role does first-party data play in CRM Marketing?

Customer relationship management (CRM) is a technology that mainly uses first-party data and allows large and small businesses to organise, automate, and synchronise every facet of customer interaction. It expands into various use cases, such as marketing, sales, customer service, and support. Marketers generally prefer it to manage the relationship with their customers throughout the customer lifecycle.

First-party data, collected directly from customers, is the driving force for a long-lasting CRM marketing strategy. Imagine all the data a company can gather from its customers based on how they interact with their business, product, or service. A high-quality and cost-effective database generated from users who have engaged directly with businesses. A data where you, the company, are the primary owner. But how can we reach this data?

Interactive content and benefits of enriched data for CRM marketing

Meet interactive content, a widespread use for gathering first-party data. Contrary to traditional tools such as surveys, interactive content has a far greater reach. It is also generally more fun due to its engaging nature and visual structure. Depending on the type of interactive content the customer is facing, let’s say a pop quiz, marketers can achieve point-shot data that enriches their next CRM marketing strategy.
As you might’ve guessed, enriched CRM data enables your marketing team to use additional insights to create the right messaging and address the customers’ needs through data-driven intuition. For starters, it segments customers and gives a clear vision for marketing campaigns also boosts user engagement. It removes third-party data providers from the marketing process, significantly lowering the marketing budget. It also helps companies know their customers better and personalise all their marketing efforts.

How can I enrich and expand my database?

“How can I enrich my CRM database using first-party data?” I hear you ask. The answer is quite simple, and it is six letters: Poltio. Poltio helps the world’s top brands access, engage with, and learn from their users with interactive content and self-identified data. Poltio is trusted by companies like Unilever, eBay, Beko, Pepsi, and Decathlon. Enabling companies to easily create and share fun, engaging, non-intrusive interactive widgets embedded in and across their digital channels. It acts as a gateway for companies to understand their users on a deeper level with every interaction with declared, first-party data collected with transparency and in compliance with GDPR and CCPA.

User engagement with first party data like never before!

The world keeps spinning, and the top brands are wasting no time catching the latest trends. Why won’t your company be the favourite in customers’ eyes? Why won’t your company be the one with user engagement shooting through the roof? Join Poltio and find out for yourself.

Email us at info@poltio.com or login from poltio.app