Advise Your Customers Online As They’re InStore: Guided Selling Solutions for Consumer Electronics & White Goods Online Shopping

End to end solutions for white goods online shopping

How Can You Elevate Your Customer Journey: Guided Selling 

Consumer Electronics & White Goods products have a longer life time. Due to the nature of the category, most of the consumers make longer research about the details or the technical specifications to understand and buy the most suitable/best price product while some of them only want to upgrade. According to a Bain Survey, growth is expected to continue with online purchases of white goods is forecasted to increase to 40% of total industry sales by 2025, up from 15%-20% today. The fact that market volume is increasing so does the search for a better customer journey. Staying ahead of the competition with Guided Selling solutions like no code Product Finder and Product Quiz can aid your consumers by directing them to the personalized results. 

Vector illustration of household appliances such as refrigerator, washing machine, vacuum cleaner, microwave and television, consumer electronics and white goods.

Guided Selling to Assist Decision Making: Turn Complex Features into Easy Decisions

The features of consumer electronics need to match with the consumer’s lifestyle. Homes are becoming smarter everyday. No code Product Finder’s works good for providing a systematic way to select features and address needs. 

Consumer Electronics & White Goods, both categories have complex products and features. Most of the consumers don’t understand the technicalities. For an example: Do you have detailed information about the wash cycles to choose the right washing machine? Or the programs of the microwave? The technical features to choose the right coffee machine? 

You can translate complex features into consumers’ language with no code Product Finder / Product Quiz.  You can also understand their needs/habits and get insights and give personalized recommendations in seconds. 

Watch to see how?

With  Guided Selling Solutions you can also use AI to make smarter recommendations. It learns from real experiences like a salesman and recommends you the most preferred products. All this 7/24 transparent journey will strengthen consumers’ buying decisions. You can also use them in-store with interactive screens to add additional support on your ground sales. 

Where To Position No Code Product Finder / Product Quiz to Increase ROI: Guided Selling Journey 

Designing the product finder is important to increase ROI but also is the module’s positioning.  Accessibility is key. 

1-Owned Assets ( Responsive, No-code, Embed easily w/  i-frame) 

Product finder with owned assets
  • App
  • Web
  • Mweb

2-Owned Channels

Guided selling owned channels
  • Mail
  • Push Notifications
  • Pop Ups
  • Messages
  • QR codes

3- Paid Media 

Consumer electronics e-commerce and social media selling
  • IG (Native Experience) 
  • Online Media Channels ( Responsive, No-code, Embed easily w/  i-frame) 

Positioning No Code Product Finder / Product Quiz: Owned Assets Paid Media

Utilizing owned assets such as on–site and in-app is critical.  Product finders in each category should be placed directly in the related category’s product feed page. It shouldn’t disturb the selling journey, in contrast it should return the non buying customers to guided buyers.  Completion rates of Poltio guided selling widgets are over %70 and the ROI according to the regular sales funnel is +%60. 

Ex:  Some of our customers show product quizzes / product finders as pop ups to the consumers who don’t take any action for 40 seconds or customers who check out more than 3 products in a specific category. Only this action results in a 2 fold increase in engagement rate and ROI.  

Guided selling is a tool to differentiate from competition, it is no code and embeddable in all digital mediums. So why noy use it in different paid channels to maximize ROI and bring first time buyers? It is far more interesting than regular campaigns and brings 4X CTR.

You can create Micro Segments with Zero Party Data

With Guides Selling tools such as Product Finders you can collect zero party data and most importantly leverage it effectively. Even though the third party cookies is about to die, first party cookies will still exist and there will still be opportunities for relevant advertising. 

Zero party data is the data that is self identified by the consumer. Collected with consent. It’a direct interaction and builds trust. On the other hand, first party data provides insight into your audience. You can combine the information you get with transactional and behavioral data to provide personalization for a winning marketing campaign. 

This is why we call it the data revolution! 

White goods product finder case study

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