Interactive Customer Lifecycle Journey Brand-customer trust is one of the most important criteria in defining consumer satisfaction and brand perception. It represents the most fundamental factor in purchasing something. This blog explores how to create buyer personas and define your customers persona with trust. In today’s digital...

In their simplest definition, 3rd party cookies are small pieces of data sent by the web server and stored on the user's computer. Companies have used them for many years to monitor consumers' online behaviour. Cookies help brands identify their customers, target advertisements and campaign creation. However,...

Consumers' desires, motivations and preferences directly influence a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalised. Although brands spend over $60B on marketing technology, 63% of marketers...

We believe excellent customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your customer experience knowledge and compete with fellow experts. To sweeten the deal, we'll be rewarding the top...