In today's world, where technology is rapidly developing, businesses also try to bring their brands to the forefront by taking advantage of the latest technology. To achieve this, they follow different ways to highlight their services or products and reach their potential customers. This blog...
Interactive Customer Lifecycle Journey Brand-customer trust is one of the most important criteria in defining consumer satisfaction and brand perception. It represents the most fundamental factor in purchasing something. This blog explores how to create buyer personas and define your customers persona with trust. In today’s digital...
In their simplest definition, 3rd party cookies are small pieces of data sent by the web server and stored on the user's computer. Companies have used them for many years to monitor consumers' online behaviour. Cookies help brands identify their customers, target advertisements and campaign creation. However,...
Consumers' desires, motivations and preferences directly influence a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalised. Although brands spend over $60B on marketing technology, 63% of marketers...
A great way to get to know your customers better is by getting them to answer questions about themselves. We call this self-identified data, also referred to as declared data. (Check out our article on different data types: A simple guide to data types for...
We believe excellent customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your customer experience knowledge and compete with fellow experts. To sweeten the deal, we'll be rewarding the top...
Customer loyalty has become a key factor for growth in today's businesses. Poltio's audience engagement platform is an extremely useful tool for companies with customer loyalty strategies. This post will cover how you can use our software to take your relationship with your customers to...
Our simple guide will explain the 5 steps of creating detailed segments of your email list on MailChimp by matching users with a unique user ID and collecting declared data using Poltio's audience engagement platform. Email marketing strategies to significantly improve results. The competition for capturing...
This guide will explain how to adopt a declared data strategy through engaging, interactive content such as quizzes, tests, or polls for successful consumer data collection marketing campaigns.In our previous post, we explained why leveraging self-identified (declared) data in addition to behavioural or transactional is...
This case study will provide insights into a real-life customer engagement example of an event venue’s success with adopting a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an...
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