In today's world where technology is developing rapidly, businesses also try to bring their brands to the fore by taking advantage of the benefits of technology. In order to achieve this, they follow different ways to highlight the services or products they provide and reach their potential customers.
Interactive content is one of the organic user feedback methods to collect data about their products and services or to launch a new product. However, collecting data with these surveys is not always as easy as it seems. Here's what you need to do to reach more users with a more fun survey strategy:
Fun and engaging questions
Make easy to find out any product or service
Ideal onboarding flow
Ongoing engagement strategy
Fun and Engaging Questions
- Make You Feel Conversational:
Make questions more fun by asking questions in a friendly and approachable manner. Choose interesting, intriguing, specific questions and topics, and make it feel like you're talking face-to-face with the respondent.
Games allow people to focus. Take advantage of this and try to set up a game between the survey questions. For example, you can create a test with a personal result. She/He will be very curious about what will come out, as a result, so she/he will answer all questions clearly and accurately.
- Design and Style
Never underestimate the power of design. Contrary to popular belief, correctly designed questionnaires are much easier to fill out. Think about it this way, would you like to tick off the black boxes written on a white sheet yourself or fill out a colorful questionnaire with different patterns and images?
So always take advantage of visuals and modern designs. Also, be careful to use any element that will remind the user of your brand, such as your brand colors and logo in your designs.
- Technical Compliance
Today, most users prefer mobile phones or relatively useful small screens. Be careful to catch the responsive design between the screen sizes in the survey you create. Take care to design accordingly.
Make easy to find out any product
Like your physical store, your online store doesn't have salespeople. The product or service itself is essentially its own salesperson. Therefore, your product must be capable of self-marketing. How Does? Here are a few tips:
- Image: Visuality plays a big role in marketing. Therefore, your product images should be clear, clear, comprehensible, and diverse. Avoid using stock images, use original product images.
- Explanations: Never ignore the parts of the explanation, explanations are like saviors at the point where the visual cannot answer. Take care to give detailed answers to many questions such as technical details, important points, elements to be considered in these explanations.
- Offer Useful Choices: Always present relevant and useful choices to your users. Avoid juxtaposing unrelated things.
- Address All: In short, be universal. Although you focus on the local customer, what you really need to do is to reach your potential customers on a global scale. Because logistics services have also developed with technology.
Ideal onboarding flow for your business:
One of the important points that ensure the sustainability of a brand is to get to know it well while becoming a member.
In addition to knowing your target audience well, there are many situations that you should pay attention to while recruiting members. Interest in your brand is just one of them. That's why you should take care to ask questions in a way that you can get effective answers and get to know the person in front of you in your membership recruitment.
Make you feel that you have adopted a customer-oriented working principle rather than a product-oriented working approach.
Always be open and clear and ask questions that do not leave a question mark in your mind. Unanswered questions may cause problems in the future or damage your brand image.
Ongoing engagement strategy
Always try to achieve high engagement, analyze how your customers reach you. Try to give personalized messages to build brand loyalty for you and your customers. Take care to provide multi-channel and equal participation instead of a single channel.
Also, try to stay in touch with your customers with interactive and dynamic content. Today, people pay attention to researching every information, and you can produce various content to respond to these researches, and use them to reach your customers. Take advantage of feedback as you do this, get feedback on every strategy you make, and plan your next step using this data.