Cookies, in its simplest definition, small pieces of data sent by the web server and stored on the user's computer, have been used by companies for many years to monitor the online behavior of consumers. Thanks to cookies that help brands identify their customers, targeted advertisements...
The desires, motivations and preferences of consumers have a direct influence on a brand's marketing strategy and service offering. The dream of all marketers is to know their customers better and provide a customer experience that's relevant and personalized. That being said; although brands...
A great way to get to know your customers better is through getting them to answer questions about themselves. We call this self-identified data, also referred as declared data. (Check out our article on different types of data: A simple guide to data types...
In our view, great customer experience starts with understanding and engaging your users. With that in mind, we prepared the CX Challenge on Poltio. Take the Quiz to test your knowledge on Customer Experience and compete with fellow experts. To sweeten the deal, we'll be rewarding...
Customer loyalty has become a key factor for growth in today's businesses. Poltio's audience engagement platform is an extremely useful tool for companies with loyalty programs. In this post, we will cover how you can use our software to take your relationship with your customers...
Our simple guide will explain the 5 steps of creating detailed segments of your email list on MailChimp by matching users with a unique user ID and collecting declared data using Poltio's audience engagement platform. The competition for capturing the attention of your target audience is...
This guide will explain how to adopt a declared data strategy through engaging interactive content such as quizzes, tests, or polls for successful data-driven marketing campaigns.In our previous post, we explained why leveraging self-identified (declared) data in addition to behavioral or transactional is the best...
This case study will provide insights to a real-life example of an event venue’s success with the adoption of a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an...
Data is one of the most valuable assets a company has. We covered different data types for marketing in our previous post. Although behavioral data is a great source, using behavioral data alone for personalization is far from enough. This post will explain why leveraging...
In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started. 1)...
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