Case study: Creating engaged communities This case study will provide insights into a real-life customer engagement example of an event venue’s success with adopting a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s...

Expert tips for capturing data Data is one of the most valuable assets a company has. We covered different data types for marketing in our previous post. Although behavioural data is a great source, using behavioural data alone for personalisation is far from enough. This...

A simple guide to data types for marketing: All you need to know In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our...