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  • Benefits

    • User Engagement
    • Segmentation & Data
    • Lead Generation
    • Insight Creation
  • Topics

    • Customer Engagement
    • Interactive Content
    • Self-Identified Data
    • Guided Selling
    • Client Stories
  • poltio.com
  • Data Marketing – A simple guide to data types for marketing: All you need to know
  • Time to use self-identified data for an intact data strategy
  • Customer Engagement Example: Case study – A new approach for venues: Creating engaged communities
  • Consumer Data Collection – 10 tips for creating engaging, interactive content to gather self-identified data
  • Email Marketing Strategies – Create detailed segments of your email list with self-identified data: 5 easy steps
  • Customer Loyalty Strategy: 4 Tips & Software Adaptations To Take Your Customer Relationship to Next Level
  • The CX Challenge (QUIZ)
  • Value Exchange in Marketing – Why should customers bother answering your questions?
  • How to Build Customer DNA with Self-Identified Data
  • Zero Party Data Strategy in a Near Future Without 3rd Party Cookies
  • How to create buyer personas? Define customer personas with trust
  • Hot to Collect Consumer Data Behaviour – Effective Methods to Better Data Collection
  • Bring the In Store Experience to Online: No Code Product Quiz and Product Finders!
  • TazeDirekt Onboarding Process
  • Hadise Kert Collection Product Finder / eBay

Consumer Data Collection – 10 tips for creating engaging, interactive content to gather self-identified data

This guide will explain how to adopt a declared data strategy through engaging, interactive content such as quizzes, tests, or polls for successful consumer data collection marketing campaigns.In our previous post, we explained why leveraging self-identified (declared) data in addition to behavioural or transactional is...

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Customer Engagement Example: Case study – A new approach for venues: Creating engaged communities

This case study will provide insights into a real-life customer engagement example of an event venue’s success with adopting a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an...

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Time to use self-identified data for an intact data strategy

Data is one of the most valuable assets a company has. We covered different data types for marketing in our previous post. Although behavioural data is a great source, using behavioural data alone for personalisation is far from enough. This post will explain why leveraging...

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Data Marketing – A simple guide to data types for marketing: All you need to know

In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started...

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