This guide will explain how to adopt a declared data strategy through engaging, interactive content such as quizzes, tests, or polls for successful consumer data collection marketing campaigns.In our previous post, we explained why leveraging self-identified (declared) data in addition to behavioural or transactional is...
This case study will provide insights into a real-life customer engagement example of an event venue’s success with adopting a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an...
Data is one of the most valuable assets a company has. We covered different data types for marketing in our previous post. Although behavioural data is a great source, using behavioural data alone for personalisation is far from enough. This post will explain why leveraging...
In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started...
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