Poltio Blog

Poltio for loyalty programs: Engage with and learn from your customers

Customer loyalty has become a key factor for growth in today's businesses. Poltio's audience engagement platform is an extremely useful tool for companies with loyalty programs. In this post, we will cover how you can use our software to take your relationship with your customers to the next level.

segmentation

Create detailed segments of your email list with declared data: 5 easy steps

Our simple guide will explain the 5 steps of creating detailed segments of your email list on MailChimp by matching users with a unique user ID and collecting declared data using Poltio's audience engagement platform.

interactive content

10 tips for creating engaging interactive content to gather declared data

This guide will explain how to adopt a declared data strategy through engaging interactive content such as quizzes, tests, or polls for successful data-driven marketing campaigns.

case study

Case study - A new approach for venues: Creating engaged communities

This case study will provide insights to a real-life example of an event venue’s success with the adoption of a customer engagement and declared data strategy. Drom, a live music venue in New York City, started leveraging customer data through Poltio’s platform to create an engaged community.

declared data

Time to use declared data for an intact data strategy

Data is one of the most valuable assets a company has. Although behavioral data is a great source, using behavioral data alone for personalization is far from enough. This post will explain why leveraging declared data in addition to behavioral or transactional can help your business like no other.

data types

A simple guide to data types for marketing: All you need to know

In today's digital age, marketing needs to be data-driven to be effective. You should be familiar with the types of marketing data that you can use to improve your communication with customers. Our simple guide will give you the basic terms to get you started.