The bumpy psychology behind gifting our loved ones Picking the right gift for your loved one, whether he/she or they/them, can be arduous. A stressing one, to be exact. The state of limbo, where we don’t know what to buy, can be pretty daunting. Questions like...
Delivering an experience unique to each customer is something only a handful of companies are capable of. It requires a lot of effort and the rules to build better consumer experiences aren’t going hand to hand. Companies frequently employ third-party data providers, collaborate with other...
Special days have always been a race for differentiation brands. All brands aim to increase their sales targets by offering discounts to their users with unique offers in order to stand out from their competitors. However, the number of brands that can actually achieve this is...
Brands that want to activate their followers on social media use many strategies. One of the best ways to do this is to create content strategies to engage the target audience. Brands that create an interactive content strategy both activate their target audience and the brand...
With Poltio’s Product Finder, engage your users on Instagram Stories - without having them directed to another screen or tab. Users are shown survey content on Instagram Stories, and according to their replies, they are directed to any landing page of choice. LisaLina users completed the...
Today, most of the shopping is done online. The more complex the product, the harder it is for the user to choose and purchase among many alternatives. Brands are changing this narrative with the use of product finders. Poltio's Product Finder picks the most suitable...
Famous Turkish singer Hadise launched her own clothing line “Kert” on eBay. Users answered a few style and lifestyle questions on Poltio’s embedded Product Finder to be shown the perfect match from the collection. Users are asked questions on the sales screen. Answers are gathered and analyzed...
Onboarding Setups have become the number one solution for brands to overcome challenges they face in understanding and segmenting their users. TazeDirekt designed an onboarding survey on Poltio to segment the users and capture insights via mobile app sign-ups. Users took a short survey while signing...
Pandemic has forever changed how people shop and dramatically sped up the shift to online. Most barriers are broken. In total, 75% of US consumers have tried a new shopping behavior and over a third of them (36%) have tried a new product brand. Online or physical,...
In today's world where technology is developing rapidly, businesses also try to bring their brands to the fore by taking advantage of the benefits of technology. In order to achieve this, they follow different ways to highlight the services or products they provide and reach...
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