Recommendation Quiz as a Data Source A recommendation quiz is a high-quality source for collecting customer data. There's a strong, mutually beneficial value exchange (time vs. personalized recommendation): Customers voluntarily share detailed information about themselves with the brand in order to get a better product recommendation. Quality...
Best practices for e-commerce personalization E-commerce personalization plays a crucial role in getting to know your customers better and providing them with the best possible experience. Personalization can help you understand your customers' preferences and details, such as their shopping habits, purchase history, and demographics. By...
Best practices for increasing conversion rates Understanding Conversion Rate and Its Significance for Your Marketing Efforts Increasing conversion rate is vital in marketing as it measures the effectiveness of a campaign or website in converting visitors into customers or leads. For example, if 1,000 people visit...
Expert Tips for Seamless Integration and Engagement Embedded product quizzes offer numerous benefits for businesses and consumers alike. By embedding quizzes on product pages, businesses can engage customers, increase interaction, and gather valuable insights about their preferences and needs. Quizzes enable personalized recommendations, aiding customers in...
Expert tips for excellent product discovery How Can You Elevate Your Customer Journey: Guided Selling Solutions “Beauty and cosmetics products have always been one of the most popular e-commerce niches. It has been around for many decades, and throughout the years it has seen tremendous growth...
End to end solutions for white goods online shopping How Can You Elevate Your Customer Journey: Guided Selling Consumer Electronics & White Goods products have a longer life time. Due to the nature of the category, most of the consumers make longer research about the details...
Expert tips for excellent customer journey This is Poltio! Where we help the world’s top brands access, engage and learn from their users with self-identified data through interactive tools. I can hear you asking yourself how we do this? Consumer Decision Making Process: Gather Real Time Self-Identified Zero Party...
Expert tips for choosing gifts The bumpy psychology behind finding the right gift for our loved ones Picking the right gift for your loved one, whether he/she or they/them, can be arduous. A stressing one, to be exact. The state of limbo, where we don’t know what...
CRM Marketing Tips! Delivering an experience unique to each customer is something only a handful of companies can achieve. It requires much effort, and the rules to build better consumer experiences aren’t going hand in hand. Companies frequently employ third-party data providers and collaborate with...
Increase conversion rates Special days have always been a race for differentiation brands. All brands aim to increase their sales targets by offering discounts to their users with unique offers to stand out from their competitors. However, few brands can achieve this because users do...
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