Best Practices for ROI Get ready for back-to-school implementing recommendation strategies now! To ensure the success of your carefully crafted campaigns, there's preparatory work to be done. Poltio’s Back-to-School Marketing ROI Boosting Checklist is a full guide that provides tips on how to guide customers...
Best practices for guided selling solutions AI Powered embedded product quizzes are interactive questionnaires that help customers find products that meet their specific needs and preferences. These quizzes can cover a wide range of product categories, from clothing and accessories to home goods and electronics. One...
AI-Infused Embedded Product Quizzes In today's rapidly evolving digital landscape, businesses must employ innovative strategies to stay ahead of the curve. One such revolutionary approach is the use of AI infused embedded quizzes to enhance user engagement and drive conversion rates. With the power of artificial...
What is Interactive Social Media Content? Interactive content is the key to successful social media marketing. It is the magic tool you need to pull out of the hat for everything. Using this method, you can increase your audience reach, engagement, impressions, clicks, and everything else...
Best practices for XML structure Let's find answers to questions such as how the ideal XML format we use in Product Finder content types should be, what should be added, which attribute should be used! What is Product Finder / Product Quiz? Product Finder is a Poltio content...
Guided selling solutions In this era of rapid digital transformation, consumer behavior in the retail industry has significantly shifted. The rise of e-commerce has revolutionized shopping by providing unprecedented convenience and accessibility. However, despite the benefits, many consumers still value the in-store experience and the ability...
E-commerce guided selling is a sales strategy that involves guiding customers through a product selection process using automated tools and technology. This approach offers several advantages such as increased customer engagement, reduced shopping basket abandonment rates and improved conversion rates. Thus, it is becoming increasingly...
Best practices for embedded quizzes In today's digital age, marketing quizzes have become powerful tools for engaging and interacting with your audience. They offer a fun and interactive way to gather valuable insights, drive customer engagement, and enhance your overall marketing strategy. This blog post explores...
Recommendation Quiz as a Data Source A recommendation quiz is a high-quality source for collecting customer data. There's a strong, mutually beneficial value exchange (time vs. personalized recommendation): Customers voluntarily share detailed information about themselves with the brand in order to get a better product recommendation. Quality...
Best practices for e-commerce personalization E-commerce personalization plays a crucial role in getting to know your customers better and providing them with the best possible experience. Personalization can help you understand your customers' preferences and details, such as their shopping habits, purchase history, and demographics. By...
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